The Lobbying Handbook

 

 

POST-BRIEFING CHECKLIST

 

 

Yes

No

1.

Was the purpose of the briefing clear from the start?

o o
2.

Was the purpose of the briefing clear from the start?

o o
3.

Was the word choice simple yet effective?

o o
4.

Was jargon or bureaucratic phrasing well controlled?

o o
5.

Was the information laid out in a specific and concrete  way?

o o
6.

Did the points made flow naturally and logically from one to the next?

o o
7.

Was the briefing built around facts?

o o
8.

Did the briefing come across with liveliness and vigour?

o o
9.

Did the briefing use the ‘you’ viewpoint?

o o
10.

Was the tone of the briefing effective (not too harsh or strident, not too blunt, not too negative, not too soft)?

o o
11.

Did the briefing avoid loose assumptions or shaky premises?

o o
12.

Was the grammar basically correct?

o o
13.

Was audiovisual equipment of various types used to advantage?

o o
14.

Was the closing or ending effective (pointing the way ahead, leaving a good final thought for the audience)?

o o